When done right, brands can go way beyond a static marketing symbol -- they take on a life of their own, and immerse themselves into customers' psyches. Take the number of people who have had a Nike swoosh (or a BMW logo, or even a Twitter bird) tattooed onto their bodies. People see their favorite brands as extensions of their own personalities.Source: http://feedproxy.google.com/~r/Techcrunch/~3/Kx6UgYa6Kfc/
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